★ GAMES ★ EDITEURS ★ CODEMASTERS UPS PRICES 50% (NEW COMPUTER EXPRESS) ★ |
| Codemasters ups prices 50% (New Computer Express) | Games Editeurs |
Codemasters - the firm run by the Darling brothers - has upped the prices of its budget games from their traditional rockbed of £1.99 to £2.99. The firm says the extra money will be ploughed back into game development in order to produce "even better" titles. And it says software buyers won't mind paying the extra because "the games are worth more than that anyway". It would appear that the success of Kixx and Encore's £3 games has prompted the decision. More and more software houses are settling on £3 as the ideal budget price with £2 games often being regarded as the pooi cousins of gaming. Old titles already on the shelves will remain at the original price but any new Codemasters £1.99 games are being ruled out. "The money will be very useful," commented marketing manager Bruce Everiss. "I don't think the extra £1 will make much difference." Codemasters' success over the past two years has been predominantly based on cheap games which sell exceptionally well to the younger gamers. "Our games deserve to be £2.99," insisted Everiss. "Inferior people's games will not come up in price." This news comes at the same time as an announcement by Codemasters of full price labels. The old Plus label of £4.99 games has been repositioned so that its titles now cost £8-£9. And 'Codemasters Gold' has been set up to accommodate higher priced games for the 8-bit and 16-bit machines. New Computer Express (11/1988) |
