★ PEOPLES ★ PC AMSTRAD ★ FREE MONITOR FOR AMSTRAD PPC ★ |
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Amstrad has decided to bundle a free monitor with its portable computer, the PPC. The offer starts this week and will run through to tho end of February. However, it will only affect buyers of tho double disk drive versions -Amstrad feels that single drive machines are so cheap there is no room for freebies. Buyers are being offered a 12 inch mono monitor worth €100. The ppces of the 520K and 640K machines will remain at £549 and £649 respectively. The PPC's entry level price is £399. “We've built up market leadership in the portable sector.” said Amstrad's Malcolm Miller. “Now we want to expand the market again with a good value proposition.” He claimed that consumers had asked for a proper monitor which could be used at home or in the office. The theory is that portables are really used in only two locations with the machine being lugged continuously from one to the other. If so. Amstrad argues, a monitor in one of those sites would be a bonus. Many have earmarked Amstrad's screen display as being the worst aspect of the machine. Amstrad boasts that it has established a firm grip on the portable sector since the PPC was launched a year ago. Market research firm Romtec puts its share at 34 per cent But Amstrad readily admits that the market is not yet a terrifically big one. One drawback for the bundle is that once the PPC is connected to an external monitor it cannot run business graphics. The portable's LCD screen is accessed through a CGA adaptor whilst the mono monitor will rim through an MDA adaptor which won't run graphics. New Computer Express #12 (01-1989)
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