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|CES '87 - Amstrad PC Launched in USA|Amstrad Computer User)||Salon Salons|
Amstrad PC launched in USA
Amstrad has taken on IBM at home with the launch of the PC 1512 in the US. The unveiling took place at The Consumer Electronics Show in Las Vegas early this year.
The price of PC's is somewhat lower in America with many companies touting cheap clones. These are often sold in kit form and require some knowledge of electronics before assembly. And the specification is pretty primitive when compared to the PC 1512.
However, the sub $800 price tag over there does not sound as impressive as sub £500 does here, so the emphasis was on the complete system approach using the slogan "The 'family friendly' computer".
Visitors were invited to the stand (or booth to use the Stateside phrase) by eight "English bobbies" - Keystone cop-type characters with white gloves and whistles.
The full range of Amstrad PC's is available throughout the States, a distribution task taken on by the Texas based company Video.
Amstrad does have an office in the US but will stay very much in the background, allowing Video to handle sales and marketing.
Amstrad takes on Big Blue on its home ground helped by the boys in blue -fake British bobbies