These days, it seems, all you need to emulate Rupert Murdoch is a computer and a laserprinter and the top of a desk. The Companion assumes you have or will use computer systems and software in the £1,000+ bracket. A pity, as fair results (though not exactly professional quality) can be produced with your Amstrad and something like AMX Pacemaker. Producing a newsletter or a page for a magazine is no simple task: you must decide many things before writing anything. For a start you must work out the dates when text (or "copy" as we call it in the trade) must reach the editor. Then a flatplan must be devised - this is a representation of the complete magazine or newspaper; it shows where advertising, colour pages and so on will lie. And don't forget about paper size and quality, number of pages, typefaces and design in general. The Companion takes you through all these points. Printers'terms are given fair coverage: points, ens and ems (measurements), kerning (snuggling characters together), leading (space between lines) and founts - we write "fonts", but according to Mr Jones our spelling is incorrect. Still, his other ideas are very up-to-date. If you're even slightly taken to desktop publishing, I strongly recommend the Companion. The book is not in the least CPC-oriented. but it's an enjoyable read. It is ideal if you want to get to grips with terms of the inky craft, learn the basics of doing it on your own desk, and - if you're up to it - how to get your own rag on the road. AA
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